The initiative will hold conferences, release publications and develop a guideline for the region`s future. The EXPO Milano 2015 will be used to introduce the initiative and it`s Working Groups official to the general public. From that point on the Working Groups will start their research and development progress. The funding of the initiative will be provided by SME Europe and eupag GmbH until the EXPO Milano 2015. After that point the Initiative will have to decide their financial structure and activities, so that all financial aspects of the Initiative will be secured for at least three years. The initiative is open for all companies of the region without membership fees or cost, until May 2015. Then a long term concept will be offered to all Members to vote about.